Trademarks in today’s world can also be construed as a brand or brand name. Trademarks can come in any form, be it a name, word, symbol, slogan, or device that helps customers to both identify and distinguish a business or product from others in the market. Should your business be trademarked, as a businessman you are bequeathed the rights for legal protection against the opposing party should they partake in a plan to confuse their customers.

There are various prerequisites that allow one to register a trademark; a trademark of a company must be unique, original and a logo that’s ubiquitous to the commercial business world. If prospective businessmen possess an icon that has yet to establish itself commercially, they are still eligible to obtain the trademark by providing a good faith argument to use the symbol in the foreseeable future. However, symbols for each company must be distinct, easily distinguishable and original; too generic a design and it’s rejected.

There are three important benefits of trademarking. The first benefit of trademarking is that it helps make it easier for customers to identify your brand and help distinguish them from other companies; like how medieval lords in the Middle Ages have their own unique coat of arms that help their retainers and servants identify their masters and the flags they serve under. A trademark helps the seller to protect what’s trademarked for use/misuse while simultaneously building a rapport for its customers. They also help prevent the arousal of confusion among customers who come to associate distinct attributes within a special brand.

Additionally, trademarks benefit from permanence. Many a renowned brand in the United States, such as Colt have been established for at least a century. As long as the establishment uses the trademark, the trademark can be used for even a millennium if need be. Entrepreneurs are often consigned the right to restrict the usage of their trademarks on their goods and services.  Often, the more distinct your brand and logo is, the stronger the protection layer for your brand. It’s imperative that entrepreneurs choose the proper logos to prevent flagrant misuse by their rivals.

Lastly, trademarks are a succinct and surefire communication tool. Often, trademarks erase the necessity for words to deliver the various attributes and messages about your brand identity and reputation. What sets designs apart from simple words are that they are easily distinguished and recognized worldwide; erasing the need to diffuse the language barrier. The Rockstar logo of a Capitalized R with a star in a blue box is recognized worldwide; be it in Chinese, Swahili, Arabic, Korean, Japanese or English.

Thus, trademarking is a powerful weapon that can give businesses an additional shield of protection against misuse. The benefits cannot be overstated in its implementation in businesses today.